Portal for Standard Life

The Brief

Historical under-investment in their digital presence had led to a user experience not reflective of the position of Standard Life in the marketplace, which we were asked to help with.

Our Solution

Our solution provides an enhanced digital experience to Standard Life’s personal customers and to their Financial Advisers thereby increasing engagement and significantly improving satisfaction. Together with IBM we implemented a best of breed platform; launching the first site that allowed a user to apply for a pension online without needing to go through an IFA whilst also enhancing the IFA experience allowing them to better support their customers.

Standard Life’s digital re-launch has gone from strength to strength, with their digital platforms continuing to evolve.

Key Facts

  • Leveraged IBM WebSphere Commerce
  • New and intuitive experience
  • Driving new business through digital channels
  • Highly customisable user experience
  • Improved navigation

Standard Life

Author: Gianna Illenseer

Product Strategy Lead with over 10 years industry experience, helping clients transform their businesses and making sense of their digital ecosystem. She and her team of strategically-minded people define and deliver outstanding user-centric digital experiences and product strategies.