eCommerce website for Equestrian

The Brief is UK’s largest online eCommerce shop of horse and rider wear, selling clothing, accessories and gifts relating to the countryside and the horse riding community. Equestrian turned to us to support their platform and help to increase turnover and profitability.

Our Solution

We were working with Equestrian to improve the customer journey in order to increase transaction rate and average basket size, customer satisfaction levels and overall sales revenue. Key to these was an easier check-out, and easier, more accurate product search to increase conversion from successful SEO and Facebook campaigns.

Key Facts

  • Leveraged IBM WebSphere Commerce


Author: Gianna Illenseer

Product Strategy Lead with over 10 years industry experience, helping clients transform their businesses and making sense of their digital ecosystem. She and her team of strategically-minded people define and deliver outstanding user-centric digital experiences and product strategies.