Aviva engaged us with a view to becoming a highly-rated Aviva’s Independent Financial Adviser web solution. The old platform was not well received by the IFA community, and Gartner ranked Aviva in the bottom-left quadrant for their IFA Web Access, compared with Standard Life who were ranked Top.
We implemented their IFA (Independent Financial Adviser) Portal. This was part of their re-branding from Norwich Union but it wasn’t just about a change of name it was about a whole new way of doing business, focusing on new content, new functionality and a new look and feel. The Adviser Portal supports around 40,000 of Aviva’s Independent Financial Advisors.
- Following launch Aviva saw a 60% increase in IFA registration and a 23% increase in quotation activity
- New and intuitive adviser experience
- Improved navigation
- Easy to find retirement information
- An enhanced registration and security model
- Introduction to annuity videos
- Enhanced online quote process