Portal for AVIVA

The Brief

Aviva engaged us with a view to becoming a highly-rated Aviva’s Independent Financial Adviser web solution. The old platform was not well received by the IFA community, and Gartner ranked Aviva in the bottom-left quadrant for their IFA Web Access, compared with Standard Life who were ranked Top.

Our Solution

We implemented their IFA (Independent Financial Adviser) Portal. This was part of their re-branding from Norwich Union but it wasn’t just about a change of name it was about a whole new way of doing business, focusing on new content, new functionality and a new look and feel. The Adviser Portal supports around 40,000 of Aviva’s Independent Financial Advisors.

Key Facts

  • Following launch Aviva saw a 60% increase in IFA registration and a 23% increase in quotation activity
  • New and intuitive adviser experience
  • Improved navigation
  • Easy to find retirement information
  • An enhanced registration and security model
  • Introduction to annuity videos
  • Enhanced online quote process

Author: Gianna Illenseer

Product Strategy Lead with over 10 years industry experience, helping clients transform their businesses and making sense of their digital ecosystem. She and her team of strategically-minded people define and deliver outstanding user-centric digital experiences and product strategies.